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Samudra Manthan

Samudra Manthan

India’s Systems-First Response to Ocean-Bound Plastic

India’s Systems-First Response to Ocean-Bound Plastic

A people-first initiative to recover plastic from our oceans and ocean-bound areas and empower coastal communities.

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Why Samudra Manthan Matters?

Why Samudra Manthan Matters?

India is home to 7,500 km of coastline, 400+ river systems, and over 3 million coastal livelihoods. But our seas face a growing threat, which is ocean-bound and marine plastic waste.
Samudra Manthan is Recykal’s national initiative to solve this, launched in 2022 to intercept plastic waste before it enters our oceans, recover what’s already there, and drive end-to-end circularity, all while empowering the people who live by the sea.

India is home to 7,500 km of coastline, 400+ river systems, and over 3 million coastal livelihoods. But our seas face a growing threat, which is ocean-bound and marine plastic waste.
Samudra Manthan is Recykal’s national initiative to solve this, launched in 2022 to intercept plastic waste before it enters our oceans, recover what’s already there, and drive end-to-end circularity, all while empowering the people who live by the sea.

"This is not about removing plastic from the ocean,
It's about keeping value in the economy and pollution out of nature."

"This is not about removing plastic from the ocean,
It's about keeping value in the economy and pollution out of nature."

What We've Achieved So Far

What We've Achieved So Far

1,52,00+ MT

1,52,00+ MT

1,52,00+ MT

Plastic Waste Recovered

Plastic Waste Recovered

Plastic Waste Recovered

207 Districts

207 Districts

207 Districts

Across 19 Indian States

Across 19 Indian States

Across 19 Indian States

Total 100%

Total 100%

Total 100%

Traceably Verified end-use

Traceably Verified end-use

Traceably Verified end-use

Challenges We're Solving

Challenges We're Solving

Plastic waste becomes "ocean-bound" when found within 50 km of water bodies and left unmanaged. These include:

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PET bottles

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PET bottles

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Nylon fishing nets

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Nylon fishing nets

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MLP packaging

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MLP packaging

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Polybags & sachets

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Polybags & sachets

MLP packaging

PET bottles

Nylon fishing nets

Once in the ocean, plastic turns into floating, suspended, or entangled debris, impacting coral reefs, marine life, and even human health.

From Vision to Action

From Vision to Action

Inspired by the mythological Samudra Manthan, this initiative sees plastic waste not as a burden but a resource to churn value from.

Phase I: The National Blueprint

Phase I: The National Blueprint

Before launching its pilot, Samudra Manthan mapped high-leakage zones — not just by coast, but by risk, including urban drains, riverbanks, and plastic hotspots.

Before launching its pilot, Samudra Manthan mapped high-leakage zones — not just by coast, but by risk, including urban drains, riverbanks, and plastic hotspots.

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Key Learnings

  • The real problem is broken systems, not just plastic

  • Community participation is indispensable

  • Traceability builds credibility

  • Marine leakage starts inland

Coverage

  • 33 coastal districts

  • 173 inland and river-linked districts

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design pic
design pic

Phase II: Kerala Pilot in Vizhinjam

Phase II: Kerala Pilot in Vizhinjam

Recykal, the Department of Fisheries (Kerala), and SIFFS came together to execute a fisher-led recovery model.

Recykal, the Department of Fisheries (Kerala), and SIFFS came together to execute a fisher-led recovery model.

Why Vizhinjam?

  • 9,000+ boats, high marine activity

  • Plastic hotspots 8–40 nautical miles offshore

  • Community readiness for partnership

Early Results

  • 204+ kg of PET bottles in 1 day

  • 440+ kg of nylon nets collected

  • Fishermen now earn ₹5–₹10 per kg of plastic collected

Designed for Scale

Designed for Scale

Samudra Manthan runs in five stages:

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1

Partnerships & MoUs

Partnerships & MoUs

Building collaborative frameworks with government bodies, private sector, and community organizations

Building collaborative frameworks with government bodies, private sector, and community organizations

2

Community Onboarding

Community Onboarding

Engaging and training coastal communities, especially fishermen, in plastic recovery operations

Engaging and training coastal communities, especially fishermen, in plastic recovery operations

3

Safe Collection & Sorting

Safe Collection & Sorting

Establishing systematic collection points and sorting facilities for different plastic types

Establishing systematic collection points and sorting facilities for different plastic types

4

Traceable Channelization

Traceable Channelization

Creating transparent supply chains with full traceability from collection to end-use

Creating transparent supply chains with full traceability from collection to end-use

5

Recycling & Circular End-Use

Recycling & Circular End-Use

Ensuring all recovered plastic enters verified recycling streams and circular economy.

Ensuring all recovered plastic enters verified recycling streams and circular economy.

From Vision to Action

Inspired by the mythological Samudra Manthan, this initiative sees plastic waste not as a burden but a resource to churn value from.

Inspired by the mythological Samudra Manthan, this initiative sees plastic waste not as a burden but a resource to churn value from.

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© Rapidue Technologies Pvt. Ltd. All rights reserved.

© Rapidue Technologies Pvt. Ltd. All rights reserved.