RETRACE
Traceability for Every Product You Ship
ReTrace is a cloud-based serialisation engine that brings SKU-level traceability and post-consumer visibility into your packaging.
RETRACE
Traceability for Every Product You Ship
ReTrace is a cloud-based serialisation engine that brings SKU-level traceability and post-consumer visibility into your packaging.
What Is ReTrace?
What Is ReTrace?
ReTrace is Recykal’s smart USI (Unique Serial Identifier) platform that creates dynamic, scannable QR codes on each product unit. These codes are connected to a cloud backend that gives you:
ReTrace is Recykal’s smart USI (Unique Serial Identifier) platform that creates dynamic, scannable QR codes on each product unit. These codes are connected to a cloud backend that gives you:
SKU-level traceability
Consumer engagement
Real-time compliance tracking
Post-consumption data collection
It turns every unit of packaging into a live data point from dispatch to disposal
It turns every unit of packaging into a live data point from dispatch to disposal
Why ReTrace?
Why ReTrace?
Every product you ship could be:
Every product you ship could be:
Faked
Lost in the supply chain
Non-compliant with CPCB/EPR
Disconnected from your consumer
Impossible to recover post-use
ReTrace solves all of that
ReTrace solves all of that
Features That Drive Results
Features That Drive Results
Where does it best fit?
Where does it best fit?
FMCG brands with high SKU counts
Plastic producers & converters under CPCB mandates
Brands running UPI cashback / loyalty via product QR
Packaging teams requiring unit-level stock visibility
Proven Success: 70% Recovery in Kedarnath
Proven Success: 70% Recovery in Kedarnath
In one of the toughest terrains in India, ReTrace enabled 70% PET bottle recovery through QR-based traceability. This same technology now powers supply chain visibility, consumer engagement, and EPR compliance for top brands.
In one of the toughest terrains in India, ReTrace enabled 70% PET bottle recovery through QR-based traceability. This same technology now powers supply chain visibility, consumer engagement, and EPR compliance for top brands.
ReTrace vs Traditional Serialisation Tools
ReTrace vs Traditional Serialisation Tools
Frequently Asked Questions
Frequently Asked Questions
Get quick answers to your most pressing questions
Get quick answers to your most pressing questions
What makes ReTrace CPCB/EPR compliant?
ReTrace allows unique serialisation of every SKU, linking products to recovery.
Does ReTrace work only for plastic packaging?
While primarily designed for plastic packaging under EPR mandates, ReTrace can be used across industries, including FMCG, paints, lubricants, pharma, and more.
Can it help detect counterfeit products?
Yes. Each unit has a unique scannable identity. Any duplicate or reused QR can be flagged, reducing the chances of counterfeit distribution.
How does it enable consumer engagement?
Brands can link QRs to loyalty rewards, surveys, or educational messages, driving post-purchase engagement and valuable feedback.
Will it work with my existing packaging partners?
Yes. ReTrace works with your current print vendors through our approved network of label and packaging converters across India.
How scalable is this?
Built for brands with thousands of SKUs, ReTrace can handle nationwide operations and high-volume serialisation effortlessly.
Can I track recovery post-consumption?
Yes. In areas where Recykal runs Digital DRS, QRs scanned by collectors help brands trace product recovery back to the original SKU.
How secure is the data?
All data is stored securely on the cloud with role-based access.
How secure is the data?
All data is stored securely on the cloud with role-based access.
What makes ReTrace CPCB/EPR compliant?
ReTrace allows unique serialisation of every SKU, linking products to recovery.
Does ReTrace work only for plastic packaging?
While primarily designed for plastic packaging under EPR mandates, ReTrace can be used across industries, including FMCG, paints, lubricants, pharma, and more.
Can it help detect counterfeit products?
Yes. Each unit has a unique scannable identity. Any duplicate or reused QR can be flagged, reducing the chances of counterfeit distribution.
How does it enable consumer engagement?
Brands can link QRs to loyalty rewards, surveys, or educational messages, driving post-purchase engagement and valuable feedback.
Will it work with my existing packaging partners?
Yes. ReTrace works with your current print vendors through our approved network of label and packaging converters across India.
How scalable is this?
Built for brands with thousands of SKUs, ReTrace can handle nationwide operations and high-volume serialisation effortlessly.
Can I track recovery post-consumption?
Yes. In areas where Recykal runs Digital DRS, QRs scanned by collectors help brands trace product recovery back to the original SKU.
How secure is the data?
All data is stored securely on the cloud with role-based access.
How secure is the data?
All data is stored securely on the cloud with role-based access.
What makes ReTrace CPCB/EPR compliant?
ReTrace allows unique serialisation of every SKU, linking products to recovery.
Does ReTrace work only for plastic packaging?
While primarily designed for plastic packaging under EPR mandates, ReTrace can be used across industries, including FMCG, paints, lubricants, pharma, and more.
Can it help detect counterfeit products?
Yes. Each unit has a unique scannable identity. Any duplicate or reused QR can be flagged, reducing the chances of counterfeit distribution.
How does it enable consumer engagement?
Brands can link QRs to loyalty rewards, surveys, or educational messages, driving post-purchase engagement and valuable feedback.
Will it work with my existing packaging partners?
Yes. ReTrace works with your current print vendors through our approved network of label and packaging converters across India.
How scalable is this?
Built for brands with thousands of SKUs, ReTrace can handle nationwide operations and high-volume serialisation effortlessly.
Can I track recovery post-consumption?
Yes. In areas where Recykal runs Digital DRS, QRs scanned by collectors help brands trace product recovery back to the original SKU.
How secure is the data?
All data is stored securely on the cloud with role-based access.
How secure is the data?
All data is stored securely on the cloud with role-based access.