How sustainability-focussed brands can source their raw materials

How sustainability-focussed brands can source their raw materials
| 3 Min read

With the impact of climate change and environmental degradation becoming increasingly evident, sustainability has become a key concern for businesses across various industries. 

As consumers become more conscious about the environmental footprint of the products they purchase, sustainable sourcing of raw materials has emerged as a critical aspect for brands aiming to stay ahead in the market. 

In this blog, we will explore how sustainability-focused brands can source their raw materials responsibly, by utilizing recycled and ethically sourced materials.

Embracing recycled materials

One of the most effective ways for sustainable brands to source their raw materials is by utilizing recycled materials. By giving a new lease of life to discarded items, businesses can significantly reduce the demand for virgin materials and minimize their impact on the environment. 

Additionally, using recycled materials also helps in reducing waste going to landfills, thereby addressing the issue of waste management.

In India, recycling rates are relatively low compared to other countries. According to the Minister of State in the Ministry of Environment, Forest and Climate Change, Ashwini Kumar Choubey, only about 50% of plastic waste generated in India is recycled. 

This presents a huge opportunity for businesses to step in and contribute towards increasing recycling rates by sourcing their raw materials from certified recycling facilities.

There are several ways in which brands can incorporate recycled materials into their products. For example, clothing companies can use recycled polyester made from discarded PET bottles, while packaging companies can opt for recycled paper or cardboard. 

By working with suppliers who specialize in sourcing recycled materials, sustainable brands can ensure that their products have a lower environmental impact right from the start of the production process.

Supporting sustainable sourcing

Apart from utilizing recycled materials, sustainable brands can also focus on sourcing their raw materials ethically and sustainably. This involves ensuring that the resources are extracted or grown in a responsible manner that preserves biodiversity, respects human rights, and does not contribute to deforestation or habitat destruction.

In India, sustainable sourcing of raw materials like wood, palm oil, and cotton has gained attention in recent years. For instance, the Forest Stewardship Council (FSC) certification ensures that wood products come from responsibly managed forests. 

Similarly, the Roundtable on Sustainable Palm Oil (RSPO) certification guarantees that palm oil is produced in a way that does not harm the environment or local communities.

To support sustainable sourcing, brands can actively seek out suppliers who adhere to these certifications. By doing so, they not only contribute to the conservation of natural resources but also create a positive brand image that resonates with conscious consumers.

Collaborating with stakeholders

Sustainability is a shared responsibility. Brands cannot achieve their sustainability goals single-handedly; rather, they need to collaborate with various stakeholders to bring about meaningful change. This holds for sourcing raw materials as well.

Collaborating with recycling partners, waste management agencies, and non-profit organizations can help sustainable brands gain access to a steady supply of recycled materials. Furthermore, these collaborations can lead to the development of innovative recycling technologies and processes that cater specifically to the needs of businesses.

Similarly, by engaging with suppliers, manufacturers, and local communities, brands can work towards improving sustainability standards across their supply chains. 

Conducting regular audits and assessments can ensure that the raw materials are sourced responsibly and meet the required environmental and social criteria.

Sourcing Sustainable Materials with Recykal

Sustainability-focused brands have a crucial role to play in transforming the way raw materials are sourced. By embracing recycled materials, supporting sustainable sourcing practices, and collaborating with stakeholders, these brands can make significant strides towards achieving a circular economy and reducing their environmental impact.   

The time for action is now, and by making conscious choices in raw material sourcing, brands can lead the way toward a more sustainable future.   

To get sustainable materials for your business, Recykal Marketplace is the place for you. It helps businesses like yours sustainably source your raw materials of the right grade and quality from our extensive network of recyclers spread across the country.

Visit our website to understand how we can assist your business in sourcing sustainable and recycled materials. Together, let’s build a brighter and greener future!     

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