Understanding Plastic Footprint
Plastic footprint refers to the amount of plastic waste generated by an individual or an organisation. It encompasses every stage of the product life cycle, from production to disposal. By acknowledging their plastic footprint, brands like Klooper can take targeted measures to minimise their plastic footprint through positive action.
What is Plastic Neutrality?
Introducing Recykal - Our Impact Partner
Recykal’s Certification Process
Recykal’s Plastic Neutrality Solution helps brands offset their plastic footprint through a simple four-step process:
- Calculating the Footprint: The plastic footprint is the total mass of plastic produced or used by a brand during a specific time frame. We estimate this footprint by assessing the weight of various categories of plastic waste generated along the value chain.
- Planning the Offsetting Strategy: Here, Recykal’s team outlines strategies to offset the brand’s plastic footprint via Impact Recovery Projects on plastic waste recovery and recycling.
- Balancing the Footprint: To balance its plastic footprint, a brand must invest in collecting and recycling plastic waste from the environment. Recykal, on behalf of the brand, recovers and recycles plastic waste, maintaining complete transparency and traceability.
- Achieving Plastic Neutrality: After successfully implementing Impact Recovery projects, Recykal provides Impact Recovery Tokens to the brand and certifies it as Plastic Neutral for the specific time frame. This recognition is a testament to the brand’s commitment to environmental responsibility
What impact will Klooper make with Plastic Recovery?
As a responsible consumer, you can support Klooper’s Plastic Neutral initiative. With every purchase from Klooper, you can help collect, channel, and recycle 50 plastic water bottles from the coastal regions in India. Together, we can create a cleaner, healthier planet for generations to come. Join Klooper on its journey towards a plastic waste-free future and make a difference today.
