EPR Benefits for your Brand

EPR Benefits for your Brand
| 2 Min read

Extender producer responsibility (EPR) is a rule passed by the Govt. of India to ensure brands take responsibility for their post-consumer use of packaging waste. EPR benefits for your brand far outweigh the challenges in its implementation.

It enables the creation of a circular economy which is created by channelizing plastic and e-waste and ensuring a proper waste management system is established.

When brands comply with EPR, it will benefit them in various ways such as sustainability, generates a revenue system, and so on. EPR can create beautiful circular collectibles that in a way can change the whole life of any brand or brand that chooses to do something about plastic waste.

According to UNEP, we produce about 300 million tonnes of plastic waste annually. This is almost equal to the weight of the human population on the planet. If we look closely, it’s only a matter of time that there will be so much plastic waste on the planet that we will be surrounded by it.

It was high time that PIBO’s start noticing the post-production packaging and benefitting from it.

While the concept of circular economy is fairly new to many, EPR aims to add to it and ensure there is a strong economy created.

Climate change is as real as it gets and a lot of us have started taking action about it. Sustainability is being practiced more than ever. In regard to this, many large companies and manufacturers have started adopting less polluting practices in the production and packaging of products.

Although the concept of EPR has been mandatory by the Govt of India, many brands have still not started their EPR journey. It is fair to have doubts regarding doing it. To help you make a better decision, here are some benefits of EPR for your brand or business.

Generate an Extra Revenue System

Brands can collect the plastic waste post-consumer usage and send it to recycling units or to cement kilns. This process enables a reusable or recyclable benefit which saves cost in manufacturing of new products and procurement of raw materials.

Builds Strong Consumer Base

The new generation is aware and conscious of what they are consuming or using. They look for sustainable brands which is another reason for companies to work with consumers to reduce waste.

Encourages Sustainability or Environment-Friendliness

The modern world has begun to practice old ways of living. In other words, terms like eco-friendly, sustainable living practices, and organic products are gaining popularity. A brand showcasing that they are either of them could have a positive impact on their reputation. At the same time, it also promotes environmentally friendly practices.

Reduces Waste in Landfills

When the life cycle of a product ends, it is evident that it goes into the dustbin. In this case, the plastic waste goes into dustbins and eventually ends up in landfills or in the ocean. Introducing an EPR process for your brand could change the course of the waste and give it meaning. The waste does not simply go to waste but could be recycled and used again. Further, it also reduces the cost of waste disposal.

These are just a few of the major benefits of complying with the Extended Producer Responsibility (EPR) for Plastic Waste Management (PWM).

If you are new to the concept of EPR, Recykal offers EPR compliance assistance. Book a free 30 minutes consultation with our team of experts to know more.

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