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17 ways to reduce your brand’s plastic footprint in 2023

17 ways to reduce your brand’s plastic footprint in 2023
| 5 Min read

Plastic is an incredibly versatile material that has revolutionized living, working, and playing. However, this convenience comes at a cost, and the world is now grappling with the environmental impact of plastic waste and the increasing plastic footprint of businesses. According to a report by the Ellen MacArthur Foundation, by 2050, there could be more plastic in the oceans than fish, and plastic pollution could cost the global economy $1.26 trillion annually.

The scale of the plastic waste problem is staggering. Every year, around 8 million metric tons of plastic end up in the oceans, threatening marine life and ecosystems. In addition, plastic pollution has a devastating impact on human health, with microplastics found in everything from seafood to drinking water. We must urgently reduce our plastic footprint and tackle this global crisis. The good part is that we can reduce our plastic footprint in many ways, from using reusable bags and water bottles to choosing products made from eco-friendly materials.

In this blog, we will explore 17 ways brands can reduce their plastic footprint and positively impact the environment. By adopting these strategies, businesses can reduce their environmental impact and demonstrate their commitment to sustainability and social responsibility, which can be a powerful differentiator in today’s competitive marketplace.

What are the ways to reduce plastic footprint through packaging?

1.Use biodegradable or compostable materials.

Biodegradable or compostable materials are an effective way to reduce waste and protect the environment. These materials are made from natural sources and can be easily decomposed by biological processes. Using biodegradable or compostable materials can reduce our carbon footprint and prevent harmful chemicals from entering the environment. Additionally, these materials are often more cost-effective than traditional packaging materials, making them an attractive option for businesses and consumers.

2.Opt for paper or cardboard packaging.

Paper or cardboard packaging is an eco-friendly alternative to plastic packaging. These renewable materials can be easily recycled, reducing waste and environmental damage. By opting for paper or cardboard packaging, we can significantly reduce the amount of non-biodegradable waste in landfills and oceans. Additionally, these materials can often be customized to create a unique and eye-catching design that can help to attract customers and increase sales.

3.Reduce packaging size

Reducing packaging size is a simple and effective way to reduce waste and protect the environment. By minimizing the amount of packaging used, we can reduce the number of materials that need to be produced and disposed of, which can save energy and reduce our carbon footprint. Additionally, smaller packaging is often more convenient for consumers, making it a win-win for businesses and customers.

4.Encourage customers to reuse packaging.

Encouraging customers to reuse packaging is a great way to reduce their plastic footprint and promote sustainability. By offering reusable packaging options or incentives for customers who bring their reusable containers, businesses can reduce the amount of waste generated and help to create a more eco-friendly culture. Additionally, customers who reuse packaging may feel a sense of pride and connection to the business, which can increase loyalty and repeat business.

5.Use alternative materials like glass or metal.

Using alternative materials like glass or metal is a great way to reduce the environmental impact of packaging. These durable, long-lasting materials can often be recycled or reused, reducing waste and promoting sustainability. Additionally, alternative materials like glass or metal can often create a unique and high-end look that can elevate a product or brand, making it more attractive to customers. By using these materials, businesses can reduce their carbon footprint and help to create a more sustainable future.

What are the ways to reduce plastic footprint through shipping?

1.Use compostable or reusable shipping materials.

Use compostable or reusable shipping materials: When shipping products, it’s essential to consider the environmental impact of the packaging. Instead of using single-use materials, opt for compostable or reusable options. Compostable materials break down naturally, while reusable materials can be used multiple times, reducing waste. Choosing these options can help reduce your company’s environmental footprint and show customers you’re committed to sustainability.

2.Opt for smaller packaging for shipping.

When shipping products, smaller packaging can be a more sustainable option. Smaller packaging requires less material and less space during transport, reducing the overall environmental impact. Additionally, smaller packaging can lead to lower shipping costs, benefiting both the company and the customer. Consider ways to optimize packaging to reduce waste and improve sustainability.

3.Partner with environmentally friendly shipping companies

Partner with environmentally friendly shipping companies: When choosing a shipping company, consider partnering with environmentally friendly options. Many companies prioritize sustainability by using hybrid or electric vehicles, optimizing delivery routes, and using sustainable packaging options. By partnering with these companies, you can align your brand with sustainability values and demonstrate your commitment to reducing environmental impact.

4.Encourage customers to choose slower shipping options.

While fast shipping may be desirable for customers, it can also have a significant environmental impact. Encouraging customers to choose slower shipping options, such as ground shipping, can reduce the carbon footprint of the delivery. Consider offering incentives for customers who decide on slower shipping options, such as discounts or loyalty points, to help promote sustainability. By working together, companies and customers can positively impact the environment.

What are ways to reduce plastic in products?

1.Eliminate single-use plastics in products.

Many countries have already started banning single-use plastics like straws, bags, and cutlery. Businesses can also contribute to this effort by eliminating single-use plastics in their products. This will not only help reduce plastic footprint but also promote eco-friendly alternatives.

2.Use recycled or upcycled materials in products.

Using recycled or upcycled materials in products is a sustainable way to reduce waste and promote a circular economy. Many companies are now opting for such materials to create products that are not only environmentally friendly but also stylish and innovative.

3.Design products to be reusable or refillable.

Designing products to be reusable or refillable is an excellent way to reduce waste and promote sustainability. This concept can be applied to various products like water bottles, coffee cups, and cleaning supplies. Consumers can refill or reuse the product instead of buying a new one each time.

4.Offer plastic-free alternatives

Plastic-free alternatives can be an excellent way to cater to environmentally conscious consumers. This includes bamboo toothbrushes, metal straws, and cloth shopping bags. It can also be a way for businesses to promote their eco-friendly practices and become leaders in the green movement.

What are the ways to reduce plastic footprint through operations?

5.Use refillable or reusable containers for staff.

Using refillable or reusable containers for staff is an excellent way to reduce plastic footprint and promote sustainability in the workplace. By providing reusable water bottles, coffee cups, and food containers, companies can help the environment and save money on disposable items in the long run.

6.Encourage staff to use reusable utensils and containers.

Encouraging staff to use reusable utensils and containers is essential to creating a more sustainable workplace. Companies can reduce their carbon footprint and promote eco-friendly practices by implementing a simple policy of no disposable cutlery or packaging.

7.Install water dispensers instead of bottled water.

Installing water dispensers instead of bottled water is a great way to reduce plastic footprint and promote sustainability. Not only does it help the environment, but it also saves money and creates a more convenient workplace for staff.

8.Choose suppliers with sustainable practices.

Choosing suppliers with sustainable practices is an excellent way to promote eco-friendly values and reduce your company’s environmental impact. By selecting suppliers who use sustainable materials and ethical manufacturing practices, companies can help to create a better future for all.

Reducing plastic waste is crucial for protecting the environment and promoting sustainability. Plastic neutrality is an innovative approach that can help businesses reduce their plastic footprint and achieve sustainability goals. By offsetting their plastic usage, companies can help fund the cleanup and recycling of plastic waste and support the development of sustainable alternatives to single-use plastic products. By reducing plastic waste and promoting plastic neutrality, businesses can contribute to a more sustainable future for everyone.

Take the first step towards a sustainable future with Recykal’s Plastic Neutrality Solutions. Talk to us now to schedule a call and make a difference.

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