The multivitamin industry is booming, with the global market expected to reach $61.16 billion by 2025. However, the growing demand for these health-boosting supplements conceals a less healthy truth – the burgeoning problem of plastic pollution.
Healthcare Supplements and Vitamins rely heavily on single-use plastic packaging. A recent study by CII pointed out that 56% of the total plastics placed on the market are used for packaging applications, which contributes to the already severe global issue of plastic pollution. This presents a striking paradox within an industry dedicated to promoting health, yet unwittingly contributing to an environmental crisis that threatens these ideals.
Wellbeing Nutrition, a leading whole food multivitamin brand, recognises this pressing concern. Choosing to align actions with their values, they have embarked on an eco-conscious journey towards plastic neutrality, partnering with Recykal.
Plastic Neutrality - An Investment in the Environment’s Wellbeing
The detrimental effects of plastic pollution are far-reaching, infiltrating ecosystems, impacting wildlife, and even finding their way back into our food chain. It’s a crisis that demands urgent action. And Wellbeing Nutrition, true to its commitment to health and wellness, chose to be part of the solution rather than the problem.
Recykal’s Neutrality Team, understanding the gravity of the situation, meticulously quantified Wellbeing Nutrition’s plastic footprint for October 22- March 23. We crafted an encompassing strategy to offset their plastic footprint, embarking on a journey to select impactful waste recovery projects aligning with Wellbeing Nutrition’s plastic neutrality goals.
Striving towards offsetting their plastic footprint, Recykal, representing Wellbeing Nutrition, effectively redirected substantial plastic waste from landfills, oceans, and other vulnerable ecosystems by enforcing responsible waste management practices.
By investing in Recykal’s Impact Recovery Projects, Wellbeing Nutrition has successfully recovered and offset 5 metric tonnes of plastic waste from October 2022 to March 2023.
The impact that Wellbeing Nutrition has created under this initiative:
- Saved 47 m3 of water
- Reduced 5.93 MT emissions of CO2
As a result, Recykal recognized Wellbeing Nutrition as a certified ‘plastic neutral’ brand for October 2022- March 23.
Recykal’s Path to Plastic Neutrality
Recykal’s Plastic Neutrality Solution helps brands offset their plastic footprint through a simple four-step process:
- Calculating the Footprint: The plastic footprint is the total mass of plastic produced or used by a brand during a specific time frame. We estimate this footprint by assessing the weight of various categories of plastic waste generated along the value chain taking into account both mandatory and voluntary compliance.
- Planning the Offsetting Strategy: Here, Recykal’s team outlines strategies to offset the brand’s plastic footprint via Impact Recovery Projects on plastic waste recovery and recycling.
- Balancing the Footprint: To balance its plastic footprint, a brand must invest in collecting and recycling plastic waste from the environment. Recykal, on behalf of the brand, recovers and recycles plastic waste, maintaining complete transparency and traceability.
- Achieving Plastic Neutrality: After successfully implementing Impact Recovery projects, Recykal provides Impact Recovery Tokens to the brand and certifies it as Plastic Neutral for the specific time frame. This recognition is a testament to the brand’s commitment to environmental responsibility.
Additionally, we provide detailed descriptions and metrics on how these efforts directly or indirectly influence one or more of the United Nations’ 17 Sustainable Development Goals (SDGs).
A Healthy Step Towards Sustainability
Wellbeing Nutrition is a shining example of how brands can contribute meaningfully to the fight against plastic pollution by achieving neutrality. Their partnership with Recykal proves their commitment to creating a tangible, positive impact on the environment, setting the benchmark for responsible practices within their industry.
Is your brand ready to join the fight against plastic pollution and negate its plastic footprint? Take a meaningful step towards sustainability today by going plastic neutral with Recykal. Speak to our experts to learn more.
