The CPCB (Central Pollution Control Board) has fined major F&B brands for not complying with EPR. The fines range from Rs.8.7 crore to Rs.50.66 crore.

This puts forth the seriousness of the govt when it comes to brands filing their statutory returns to govt bodies regarding the collection and proper disposal of plastic waste. Despite the CPCB releasing a set of EPR guidelines in India, not all brands have started taking it seriously. The news of big brands being fined serves as an eye-opener for many to follow the EPR guidelines.

Extended producer responsibility (EPR), is an exercise and a policy method in which producers take accountability on behalf of the organization for the proper disposal of post-production packaging.

In this context, a company’s EPR is to ensure collecting back the set amount of plastic waste and channelizing them to recycling units. Alongside, companies are also required to submit a Quarterly Progress Report (OPR) that is endorsed by the respective Urban Local Body (ULB) or state pollution control boards (SPCB).

To help ease the take-back process of plastic waste, Govt plans to ask brands to set aside funds to incentivise consumers to return used plastic, levy advance disposal fee, and monitor compliance.

The hefty fines on big brands such as Hindustan Coca-Cola Beverages (HCCB), Bisleri and PepsiCo is proof of how stringent the Govt. is regarding EPR.

As a w-commerce solution provider, Recykal aims to help brands begin their EPR compliance journey and contribute to a sustainable future.